Sharjah, April 28 (IANS/WAM) Innovative ayurvedic concepts are being showcased by a team of doctors and state ayurveda councils at the first Indo-Arab Ayur Fest that is underway in Sharjah.

 
 The four-day fest - to promote ayurveda in the Middle East - was inaugurated Wednesday by Ahmed Mohammed Al Midfa, chairman of the Sharjah Chamber of Commerce and Industry.
 
 Al Midfa congratulated the India Trade Centre for its innovative ideas in promoting India-UAE trade relations.
 
 Sanjay Verma, consul general of India, offered all support from the consulate, and added that it was not just trade or investment but that such exhibitions also foster stronger social and cultural relations between nations.
 
 The fair is being organised with the support of India's department of Ayush and Care Kerala.
 
 Around 15 companies and state ayurveda councils from India displayed various ayurvedic concepts.