.Jerusalem: An official belonging to the National committee said, that the Olympic squad of Israel will participate without a mascot in the London games, to be held this year. The committe discarded the earlier ideas it had in mind.

The decision came after a public outburst against the release of a baby character in the shape of peanut and wrapped in diaper. The character pet named as “Bamba” is a representation of a local preferred snack for the kids. The character was withdrawn hours subsequent to a public outburst.

Osem, the snack manufacturers paid the Israeli Olympic committee, a sum of 1, 00,000 shekels for the beloved logo to be utilized, however the reaction made the Israeli Olympic committee to withdraw.

Efraim Zinger, the chief executive of the Olympic committee of Israel said to Army Radio, that it was vital for them to make sure that the Olympic squad stayed in the national consensus, and since they faced resistance to the move, they decided to remove the mascot.

The official further added that in Osnem, in which Nestel, the global food giant has a 53.8% share has not withdrawn its financial support.

Critics, as well as Mr. Limor Livnat, the Sports Minister said the emblem’s corporate sponsorship was a smear on the pride of the nation. However when the committee decided to heed to the public outcry to withdraw the mascot, the same critics showered praises on the agency.

Zingara stated that there was no plan to utilize the mascot on the official team dress or to be portrayed in the inaugural function.

The cancelation of the bamba comes on close heels, after the a preceding Israeli mascot for the London Olympics, subsequnet to a court verdict against the usage of a cactus shaped character, "Shpitzik", which was selected by the public in a online poll.

The court stated that "Shpitzik" bear a resemblance, very much akin to doll from a Kids program and by this the TV production company’s creative rights has been infringed.